Best Specialist Trade Brand in Germany

LUNOS named Germany’s best specialist trade brand in the ventilation category

For the trade brand award, trade professionals were asked to vote for the brands which, in their opinion, are able to assert themselves in 2021 in a world characterised by speed and complexity and to be tirelessly present for their needs in a collegial and united partnership. This is the fifth time that LUNOS has received the "Best Specialist Trade Brand of the Year" award. This year, under these special conditions, the honour was received with particular pride.

The Best Specialist Trade Brand award was divided into four categories. The winners are as follows:

Category Heating	Buderus
Category Climate	Fujitsu
Category Ventilation	LUNOS
Category Sanitary	Vigour

 

The trade benefits not only from the high-quality products of the brands, but also from their expertise as well as their willingness to strengthen it through partnership synergy in the form of fast and uncomplicated communication, training or even individually tailored product lines.

This commitment has shown, especially in the pandemic year 2021, the valuable importance of a strong and continuous focus of the brands on the distribution and dissemination channels of the specialised trade and craft. This essential value is also emphasised by Donat Brandt, founder and president of the PLUS X AWARD: "Specialist retailers and trades were and are still strongly affected by the effects of the Corona pandemic, especially due to the long lockdowns. Thanks to the specialist trade and craft brands that we are honouring this year, the trade and craft experienced strong support. The long period of the pandemic in particular has shown which brands have particularly supported and strengthened the distribution channels of specialist retailers and craftsmen and ensured that the flow of goods remains clean throughout. Whereas for many brands the focus was on diffuse sales in the most diverse and hardly controllable distribution channels, the award-winning brands relied on long-term and sustainable strengthening of the channels of the specialist dealers and craftsmen. I am sure that especially in the pandemic year, the brand owners were particularly aware of the valuable function of the specialised trade and retailers as moderators between the brand values and the end consumer. It is precisely such brand ambassadors who can competently explain the added values of the products and their quality, which strengthens the brand's charisma in the long term."

LUNOS has now received the "Best Specialist Trades Brand of the Year" award for the fifth time. This year, under these special conditions, the honour was accepted with particular pride.

LUNOS Lüftungstechnik GmbH has been producing decentralised ventilation systems for over 60 years. The products are made in Germany and installed in residential buildings, but also in hotels, schools/kindergartens and offices all over the world.